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Large language models (LLMs) are rapidly becoming part of how technology buyers research cybersecurity solutions. Alongside search engines, AI chat tools are helping security leaders understand technologies, compare vendors, and explore new categories.

Visibility for cybersecurity vendors is no longer just about search rankings or media coverage; it’s about how organisations and ideas appear in AI-generated explanations. PR and marketing teams have a new challenge.

In this new ebook, Code Red and Merritt Group explore how large language models interpret information and what determines which sources shape their responses.

You’ll learn:

– How do LLMs decide which sources shape their answers?
– Can the choice of sources be influenced?
– And if so, do the resources required to influence LLMs, result in a viable return on investment?

As AI-powered discovery reshapes how buyers research cybersecurity solutions, the organisations that consistently define technologies and categories will be the ones that shape how those topics are explained.
Download the ebook below to learn how communications teams can start influencing the answers AI generates.

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