cybersecurity PR

Services Research

Discovering insights that drive the debate

As a cyber security specialist, Code Red delivers research that grabs media attention and acts as the foundation for campaigns that stand out from the crowd.

Our team will work closely with clients to project manage the entire process including crafting 10 diverse questions that deliver maximum value by providing insight that can be used across all media channels.

Clients have the option of contributing a question to our regular quarterly omnibus research. All surveys are guaranteed to receive responses from a minimum of 100 relevant senior respondents.

Once the research is complete and designed by our team at Code Red the results of our research fuels news stories content for white papers, eBooks, social media, blogs and by-line pieces.

Code Red is the driver of our engagement with tier-one media worldwide

“Our global survey provides invaluable insights on what cybersecurity experts do to manage and protect privileged access within their organisations, the support they receive from the board and the relevance with which these measures are perceived within the company. Code Red has been instrumental in ensuring the success of this initiative at an international level and turning it into a driver of our engagement with tier-one media worldwide. Over the past four years, the research campaign has become a must-have in our communications plans.”
Massimo Morigi, International Public Relations and Social Media Manager, Delinea

Case Study Delinea Global CISO Research – Benchmarking Security Gaps & Privileged Access

Delinea and Code Red Communications produced a research project among IT security decision makers that sought to uncover what IT security leaders are doing to reduce the risk of a privileged account or identity-based attack.

Code Red devised, project managed and co-ordinated the global PR outreach for the research initiative with each region tailoring the press release and media outreach to take into account their local media perspectives and journalist interests. The objectives were to:

Generate hard data for news stories, targeting business and IT security press

Position Delinea as a thought leader on a cutting edge, topical issue

Provide opportunities for Delinea spokespersons to discuss the emerging topic of identity

Generate leads through the distribution of the Research Report

The resulting research, which spanned 19 countries and 16 industries, revealed how people close to the privileged access process feel about their progress, what obstacles stand in their way, and gave insight into where they seek to make investments for the future.

The Campaign Delivered!

Countries included in research
Pieces of media coverage secured globally
Total online coverage views

Insight Does being a thought leader really deliver on the bottom line?

Becoming a thought leader is a universal marketing objective for every cyber security company, but how much does it really influence a CISOs buying behaviour and can it actually contribute to a vendors bottom line?

To better understand the answers to these and other questions surrounding thought leadership, Code Red commissioned the first ever global research focusing on its impact across the entire customer lifecycle.

We talked to 819 senior security decision makers from the UK, US, France, Germany, Benelux, Singapore, UAE, Australia, and New Zealand and covered topics like: 

  • How thought leadership influences cyber security purchasing decisions.
  • A look into the mind of a CISO – how they spend their time and what they want from content.
  • The topics and mediums that make the most successful and influential content.
  • Practical steps on becoming an industry guru.
  • Individual viewpoints from CISO and marketing specialists