Services Media Relations

Thought leadership built into every campaign

At Code Red, we harness our cybersecurity relationships, market knowledge, and local insights to create proactive PR campaigns that deliver earned coverage in top tier media anywhere in the world.

After two decades of working in cybersecurity PR, we know the industry inside out. Our deep knowledge, contacts and expertise creates bespoke media relations strategies to build you into thought leaders, amplify your marketing and sales strategy and support your business goals.

We create topical, insightful campaigns that let you set the media agenda, as well as rapid response activity around breaking news and feature opportunities and securing placements for original expert articles in key trade, vertical national, and broadcast titles.

Whatever your objectives, we always demonstrate our commitment with our Payment-by-Results (PBR) approach. If we don’t deliver what we promise, we forfeit part of our pay. It isn’t a bonus – it’s just our pledge to your success.

Opening doors from the US to the UK and beyond!

“The team at Code Red instantly become an extension of our own team, both locally and globally and we have been thrilled by their ideation as well as the grit and determination with the press to get results.”
Lauren Bogoshian, Director of Corporate Communications, Illumio.
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Case Study Skurio – Shining a light into the Dark Web

In 2019 Skurio completed a corporate rebrand and needed to elevate its profile and communicate the brand’s new messaging to security professionals and channel partners.

Beyond the rebrand it was essential to establish a thought leadership position for Skurio’s Digital Risk Platform – an early warning system that alerted clients to any sensitive corporate data being exfiltrated onto the Dark or Open web.

Code Red was appointed because of its intimate understanding of the cybersecurity market, excellent media and analyst contacts, and strong copywriting credentials.

The strategy focused around gaining quality rather than volume of coverage in the tier one media.

Uniquely, a journalist ‘war games’ workshop was organised to educate the media, build relationships and demonstrate the ease and speed with which misinformation could be distributed around the Dark Web.

Other campaigns focused on specific vertical sectors such as the legal and charity sectors as well as gaining momentum from rapid response to breaking news.

The campaign was a success:

9
delivering 9 national and broadcast articles
10m
a readership reach of 10 million
141
141 pieces of coverage

Insights Does being a thought leader really deliver on the bottom line?

Becoming a thought leader is a universal marketing objective for every cyber security company, but how much does it really influence a CISO’s buying behaviour and can it actually contribute to a vendor’s bottom line?

To better understand the answers to these and other questions surrounding thought leadership, Code Red commissioned the first ever global research focusing on its impact across the entire customer lifecycle.

We talked to 819 senior security decision makers from the UK, US, France, Germany, Benelux, Singapore, UAE, Australia, and New Zealand and covered topics like:

  • How thought leadership influences cyber security purchasing decisions.
  • A look into the mind of a CISO – how they spend their time and what they want from content.
  • The topics and mediums that make the most successful and influential content.
  • Practical steps on becoming an industry guru.
  • Individual viewpoints from CISO and marketing specialists