At Code Red, we harness our cybersecurity relationships, market knowledge, and local insights to create proactive PR campaigns that deliver earned coverage in top tier media anywhere in the world.
After two decades of working in cybersecurity PR, we know the industry inside out. Our deep knowledge, contacts and expertise creates bespoke media relations strategies to build you into thought leaders, amplify your marketing and sales strategy and support your business goals.
We create topical, insightful campaigns that let you set the media agenda, as well as rapid response activity around breaking news and feature opportunities and securing placements for original expert articles in key trade, vertical national, and broadcast titles.
Whatever your objectives, we always demonstrate our commitment with our Payment-by-Results (PBR) approach. If we don’t deliver what we promise, we forfeit part of our pay. It isn’t a bonus – it’s just our pledge to your success.
Opening doors from the US to the UK and beyond!
Becoming a thought leader is a universal marketing objective for every cyber security company, but how much does it really influence a CISO’s buying behaviour and can it actually contribute to a vendor’s bottom line?
To better understand the answers to these and other questions surrounding thought leadership, Code Red commissioned the first ever global research focusing on its impact across the entire customer lifecycle.
We talked to 819 senior security decision makers from the UK, US, France, Germany, Benelux, Singapore, UAE, Australia, and New Zealand and covered topics like:
- How thought leadership influences cyber security purchasing decisions.
- A look into the mind of a CISO – how they spend their time and what they want from content.
- The topics and mediums that make the most successful and influential content.
- Practical steps on becoming an industry guru.
- Individual viewpoints from CISO and marketing specialists