Regions Middle East/Africa


As one of the leading B2B technology Agencies in the Middle East, Active (Digital Marketing Communications) has over 17 years of experience in running integrated communications campaigns. Active DMC was founded in 2003 by Sawsan Ghanem and Louay Al-Samarrai with a vision to revolutionize the marketing industry and be innovative with every campaign. The Active DMC team of strategic consultants boast a deep knowledge, understanding and passion for the security sector, having worked extensively with several multinational companies, startups and NGOs such as FireEye, Forcepoint, NETSCOUT Arbor, The Internet Society, Genetec and Citrix.

Located in the heart of Dubai in Media City, we work hard to develop and drive our Clients’ communications campaigns to ensure they deliver on their business objectives across the MEA region. While we pride ourselves on having strong media relationships in the business, our work doesn’t stop there. We also develop high-quality visual content such as videos and infographics, work closely with regional industry analysts, build successful lead generation campaigns, develop and manage our Clients’ digital media strategies and more!

Agency Name: Active DMC
Contact Name: Louay Al-Samarrai
Address: Office 409, Loft Office 3, Entrance B, Dubai Media City, Dubai, UAE, P.O. Box 502152
Phone: +971 (0) 4 390 0229

South Africa

Purple Word Box PR is a specialist technology PR agency based in Pretoria, South Africa, that plans and implements effective b2b PR campaigns for technology and telecoms businesses across Pan-Africa.