Services Social Media
Sticky content driven by specialist social strategy
Time and resource constraints leave many companies with a lacklustre social presence of sporadic or unengaging and robotic posts. Building a strong following on social media sites requires a regular flow of high quality posts.
It’s also vital to stimulate discussion and debate rather than simply one-way broadcasting, or even worse, selling – which is so often the fall-back position of many corporate social media posts.
Our team of social media experts will create engaging and original posts for your all your social media posts that match your company brand and voice across all platforms and the regions We can also take over managing your social profiles directly to engage with key targets such as journalists, prospects and partners.
Our team can also help overhaul the social profiles of key spokespeople to boost their effectiveness, as well as targeting key groups on LinkedIn with tailor-made, high quality content.
Strategic insight delivering maximum traction
Case Study Launching Raytheon Professional Services’ Cyber Security Apprenticeship programme
The agency was taken on to provide marketing content, PR and social media outreach for the launch of Raytheon Professional Services’ Cyber Security Apprenticeship programme.
The main objective was to support Raytheon in taking on corporate clients for the new programme, as well as provide assistance in signing up apprenticeship candidates.
The social media campaign saw the team take over the accounts of Steve Thompson, the Business Development Director EMEA at Raytheon, with the aim of boosting his profile as a thought leader and capturing new leads, This was achieved using a two pronged approach:
Social Selling – Reaching out and connecting with key targets from Raytheon’s database and initiating dialogue to set up meetings and calls.
Social Media Management – Drafting and posting thought leadership blogs, discussion points, collateral, links, and other relevant media to improve visibility, exposure and engagement.
New audiences Reached!
Insight Seven ways to boost your blog
It might be hard to believe, but the word ‘blog’ has now been with us for close to 20 years. The superfluous abbreviation was first offered as a jokingly truncated form of ‘web blog’ back in the late 1990s and has somehow managed to become the de facto term for a certain breed of online writing over the years.
The concept of the blog has evolved over the last two decades to become an essential part of the marketing mix, and any website worth its salt will feature a blog section.
In particular, a regularly updated, quality blog is a powerful tool for attracting new business.
Research has found that, on average, companies that maintain blogs create 67% more leads per month than those without. B2B buyers read between 3-5 blog posts or other content pieces online before talking to a salesperson.
However, there is more to running a successful blog than simply flinging content online and hoping for the best. This blog looks at the 7 ways you can be sure to boost the impact of your blog