Drawing on over two decades of cybersecurity specialism to build awareness, visibility and engagement amongst the world’s leading cybersecurity industry analysts.
Industry analysts are important influencers for customers, prospects, investors and the media. Regular briefings with relevant analysts will help spread word of new technological innovation, acquisitions, and company growth, as well as the credibility of gaining exposure in industry reports.
Code Red has close relationships with the leading analyst houses and whether you want a briefing with Bloor or a catch-up with Kuppinger Cole, we can ensure your key spokespeople have regular contact with the most influential analysts.
Analyst houses set the tone for an industry, including the cyber security sector.
They keep organisations informed about market trends and publish research about products and services, making them a highly influential advisory group. Unlike regular media pitching, analysts are interested in the product or services and how, why and where these can be procured, deployed or used in the wider market.
As with most things, there is no ultimate magic formula to pitching cyber security analysts, but we have put together a range of top tips to help you on your way to writing a successful analyst pitch and landing a briefing.
- Tailor your approach
- Give your pitch a focus
- Make the content engaging
- Keep those relationships going
By following these simple tips, you’re sure to have an edge when creating a well-crafted pitch that is going to land and get results for your client