Trusted Voices The Power of Analysts in Cybersecurity Decision Making

The power of analysts in cybersecurity decision making

In cybersecurity, every decision carries weight. With new threats, new vendors, and new technologies emerging daily, CISOs and security leaders face a continuous challenge in making the right strategic decisions.

Industry analysts are one of the most powerful and credible voices guiding these decisions. Analysts cut through the noise, providing clarity, context, and independent insight into which solutions truly deliver.

This ebook contains original research, commissioned by Code Red and Merritt Group in partnership with Sapio Research, reveals how analysts influence every stage of the cybersecurity buying process, from initial discovery to final vendor selection.

Based on responses from 200 security practitioners and leaders across the US and UK, the findings highlight the vital role of analyst relations in shaping reputation and driving growth.

You’ll learn:

• Why 95% of cybersecurity decision makers consult analyst reports
• How analyst validation strengthens credibility and shortens sales cycles
• When and how to engage analysts at different stages of your company’s growth
• The key ingredients of a high-impact analyst relations programme
• Practical steps to get your business “analyst ready”

Whether you’re building awareness in a new market or looking to stand out in a crowded field, this eBook shows how the right analyst engagement strategy can help you earn trust and influence the conversations that matter.

Click to download the ebook below: