Generative AI is reshaping how content is created, edited, and consumed – and it’s already having a big impact on the PR and journalism industries.

Watch our on-demand webinar for a candid discussion on how AI is transforming media workflows, editorial standards, and trust in content. Robin Campbell Burt, CEO of Code Red, moderates a lively conversation with Dr. Tanya Kant, Professor in Media and Cultural Studies (Digital Media) at the University of Sussex, and Jasper Hamill, veteran tech journalist and editor of Machine News. Together, they explore the real-world implications of AI for content creators, comms professionals, and media organisations – and speculate what the future might hold.

After the highlights? Jump to these timestamps to get into key talking points:

1. The reality of AI in PR and journalism today: Opening

2. Human vs. machine: quality, creativity, and detection: starts at: 03:43

3. Ethical use and editorial trade-offs: starts at: 00:14:12

4. Structural shifts in media and reputation management: starts at: 00:23:44

5. Power, money, and the future of trust: starts at: 00:35:37