Webinar recording: Insider hacks that boost your national cybersecurity coverage

In this webinar, Code Red CEO Robin Campbell-Burt and leading freelance journalist Emma Woollacott discuss how cybersecurity vendors can get involved in the UK national media.

Agenda Highlights:

• Behind the Scenes knowledge of the National Media with Emma
• Learn how the national media operates and what goes into crafting impactful news stories.
• Case Study: Turning a National News Story into Headlines
• Discover how a real-world news story is produced and how cyber security businesses support the press and gain better coverage.
• Data-Driven Insights with Robin
• Get answers to key questions on how businesses can work with journalists to boost exposure.
• See how media trends and data can inform your strategy for better results.

What You’ll Learn:

• How to engage with the media more effectively
• Insights into media trends that you can take advantage of
• Practical ways to align your business strategy with journalists and secure news coverage
• How data can guide your media and marketing decisions