Just Three Questions with Ashish Rajan – Cybersecurity influencers at a tipping point

Just Three Questions is Code Red’s video interview series, where CEO Robin Campbell-Burt speaks to leaders in cybersecurity PR and marketing about the trends shaping the industry — framed around three bold questions.

In the second episode, we’re joined by Ashish Rajan, CISO, cybersecurity influencer and Host of the AI Security Podcast and Cloud Security Podcast.

Robin and Ashish discuss the rise of practitioner-led influence, how AI is reshaping authority and reach, and why authenticity has become the defining factor in long-term success. They also examine why one-off campaigns rarely deliver impact in cybersecurity, and how strategic, long-term influencer partnerships better reflect the relationship-driven nature of the market.
If you’re planning your 2025 marketing strategy, this episode offers timely insight into how influencer engagement is evolving – and what brands should be doing now to stay ahead.

Check out the full discussion below: