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New Code Red eBook – Cybersecurity in UK National Media: Essential Insights for 2024

In a crowded cybersecurity market, standing out is no easy feat. Securing national media coverage is often viewed as the holy grail for vendors, but achieving this level of visibility requires a strategic approach. Success requires familiarity with the news values and working practices of national journalists.

Our new eBook, Cybersecurity in UK National Media: Essential Insights for 2024, delves into what it really takes to capture the attention of UK national media – based on the analysis of nearly 14,000 news articles published in 2024.

Key insights from the eBook include:

 

  • How factors like spokesperson, company size and funding status influence attention from national journalists.

 

  • The split of UK national cybersecurity vendor coverage between feature articles, rapid response commentary, interviews and profiles, and funding or stock news.

 

  • Practical tips for building long-term journalist relationships, creating eye-catching pitches, timing your outreach, and more

 

Whether you’re a startup or an established player, this eBook offers practical strategies for engaging with journalists and securing a foothold in the national media. From rapid response commentary to building long-term journalist relationships, this eBook provides a roadmap to help you navigate the complexities of cybersecurity PR.

 

Get your free copy today
Ready to elevate your media presence and become a go-to resource for journalists? Download Cybersecurity in UK National Media: Essential Insights for 2024 and discover the key strategies to secure your spot in the UK national news cycle. Fill out the form below to access the full report.

 

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