Five top tips for surviving and thriving at RSA 2023
The RSA Conference is a highlight of the year for many in the cybersecurity community, and RSA 2023 will be no different. From vendors to journalists, analysts and security pros, RSA is the premier venue to strut your stuff and see what the latest developments for the industry are.
While many spend months planning and coordinating every hour of the week-long event, it often becomes an overwhelming and hectic scene, with the hustle and bustle of large crowds seemingly steering you in multiple directions. Here, at specialist cybersecurity PR agency Code Red, we urge our clients and friends to take this time to reflect on your plans, align your goals and set realistic expectations for yourself.
To maximize your experience at RSA 2023, we recommend:
Plan your meeting spots in advance
Pre-planning your meetings with calendar invites which include a marked location and contact information. Whether it be a booth, a coffee shop or the lobby of your hotel, providing in-depth and detailed information on your meetings will be sure to save you time.
Don’t forget to take a break
Schedule planned breaks in-between meetings, whenever possible. As RSA 2023 will be filled with the top of the line in cybersecurity, you will surely want to spend some time just taking in your surroundings and exploring. To ensure that this is possible, pre-schedule time in your calendar where you will be unavailable for meetings.
Prepare yourself each day with essential items, aka a ‘go-bag’, with things like deodorant, extra socks, sunglasses, hand sanitizer, water and snacks. In order to get the most out of the conference, it’s best to be prepared so you don’t have to make multiple trips back to your hotel room if you get thirsty or get a hole in your sock.
Make lasting connections by getting the details of every person you talk to. Bring a notebook or a small pouch that you can write down contact info or collect business cards. The best (and most technically advanced) way of doing this is to download an app like HiHello which creates a digital business card that can link to your LinkedIn. This small effort ensures that any conversations you have during the conference can turn into a lasting connection which in turn may be fruitful to your career progression later in life.
Take the scenic route
Don’t forget to see the sights. San Francisco is a beautiful, historic city that offers incredible views and critically-acclaimed food. For those of our clients who are traveling from long distances, we urge you to arrive a day early or stay a day or two after the conference to spend time exploring all that San Francisco has to offer.
As always, if questions arise regarding RSA 2023 or any other conference, feel free to contact your PR agency for help coordinating. If you’d like to know how a specialist cybersecurity PR agency could help you, please check out our case studies and connect with me on LinkedIn.