Hacking the Narrative Episode 5: Designing research that actually delivers insight

Code Red’s new limited podcast series, Hacking the Narrative, focuses on conversations that delve into some of the most important trends and issues in cybersecurity PR and marketing.

In the fifth episode, Code Red CEO Robin Campbell-Burt continues his discussion with Andrew White, CEO and Co-Founder of Sapio Research. Here, Andrew offers practical advice on how to establish research projects that will actually provide valuable, reliable results for PR and marketing campaigns.

Watch part two of the discussion below: