
How Do You Manage a Multinational PR Strategy?
Lauren Brush, Associate Account Director at Active DMC hosts this episode of the Code Red Talks podcast. She discusses the ins and outs of managing multinational PR strategies with Peter Beck, Senior EMEA Communications Manager at FireEye.
Peter manages PR agencies in the UK, Germany, France, Italy and UAE. He explains how internal communication is essential to gain support for PR activities and proving the subsequent ROI in different regions. In addition, he explains that trust, within the company, in PR agencies, and in media, drives the success of FireEye’s EMEA PR campaigns.