New Code Red eBook – Trust Matters: Why cybersecurity influencers are shaping the future of B2B marketing

In today’s cybersecurity landscape, trust is everything and, for marketing leaders trying to connect with technical buyers, credibility is the main currency. While traditional tactics like press outreach, analyst reports and polished marketing content are essential for building awareness with prospects, a new and growing force is shaping perceptions: cybersecurity influencers.

Our latest research-backed eBook, Trust Matters: The Role of Influencers in Cybersecurity Marketing, explores how influencers are re-shaping how security leaders learn, engage, and make buying decisions.

Based on a survey of 200 cybersecurity practitioners and leaders across the US and UK, the report offers a detailed look at how marketers can build trust through the right voices, content, and partnerships.

In the absence of certainty, security leaders rely on trusted sources — and increasingly, that means respected voices in the community who offer honest, experience-driven insights. We found that 91% of cybersecurity decision makers regularly engage with influencer content, and 83% are more likely to work with a vendor they already recognise.

Get your free copy of the new eBook to discover:

– Who cybersecurity influencers really are –and why they are making an impact in the buying journey, backed up by new research.

– How to best reach decision makers – new data on the channels, formats and voices that matter most to security leaders.

– Ten actionable principles for engaging influencers effectively – from building long-term, mutually beneficial partnerships.

– Ones to watch in 2025 – 25 of most influential voices in cybersecurity today — and those poised to shape the conversation in the year ahead.

Download your copy below: