Case study: Hackuity
How Code Red Launched Hackuity to the UK Media
Building a presence: a French Cybersecurity pioneer’s UK Debut
Hackuity, a French cybersecurity company pioneering the latest in risk-based vulnerability management, sought to establish its presence in the competitive UK market. Its innovative solution turns the chaos of vulnerability data into actionable insights, helping organisations to prioritise threats more effectively.
As part of its global expansion, Hackuity partnered with Code Red to build its media presence and for its senior spokespeople to educate the UK market on how to meet the growing challenges of managing and prioritising cybersecurity threats.
The UK is key to its ambitious growth plans and a successful media campaign underpins the objective of building awareness amongst its target audience of senior IT security decision makers.
Strategic Messaging and Media Engagement
Code Red’s engagement with Hackuity began in December 2022, with the initial focus on introducing the brand to UK trade and channel media.
Code Red worked closely with Hackuity to create thought leadership pieces highlighting issues, advice, and opinions from its leaders reflecting their signature disruptive approach to cybersecurity.
The aim was not only to get the attention of target media, but to cut through the noise and educate readers on new ways to manage a highly volatile threat landscape.
High-Impact Coverage: the Value of Rapid Response
To build its share of media coverage, Code Red focussed on a programme of rapid response to breaking industry news. With timing key to results, the programme has achieved significant success and ensured Hackuity surpassed its target of 30% of coverage in tier-one publications.
Client Testimonial: “A Partnership Built on Expertise”
“Our partnership with Code Red has been pivotal,” noted VP Marketing Skyler Schmanski. “Their expertise in cybersecurity PR has amplified our voice and helped position us as leaders in vulnerability management in the UK as we expand beyond our EU and APAC presence. Code Red’s proactive approach and deep industry understanding ensured our message resonated powerfully with not only the media but those cybersecurity teams seeking solutions in the face of the vulnerability wave .”
From Emergent to Essential: Laying the Foundation for Future Success
Hackuity’s journey underscores the impact of specialised PR in the cybersecurity field. As the company continues to grow, the strategic media support provided by Code Red lays a strong foundation for sustained thought leadership. Coverage has included influential byline articles, rapid response comments, and corporate news announcements establishing Hackuity as a true pioneer in the vulnerability management space. After appointing Code Red, Hackuity has boosted its share of voice (SOV), rising from last place to leading against competitors (Q3: 2024)
As Hackuity continues to lead in its field, Code Red is supporting its corporate objectives with media campaigns which reflect its innovative approach. The latest phase of its campaign centred on the next evolution in vulnerability management: the Vulnerability Operations Centre (VOC). This new approach to age-old challenges was relatively unknown at the time, so educating the press and the market was key. It’s now a term – and approach – which is fast gaining traction, and Code Red’s media campaign has cemented Hackuity’s position as a VOC champion.
If you’d like to speak to our CEO, Robin Campbell-Burt to discover how strategic PR can transform your cybersecurity business, you can book a call with him through Calendly.
