Case study: BlackFog
The BlackFog journey: Shaping the cybersecurity news through global collaboration
A masterclass in US/UK co-ordination
BlackFog, founded in 2015, emerged to address a critical challenge in cybersecurity: preventing data exfiltration. Code Red was appointed to establish the company’s reputation as a pioneer of anti data exfiltration (ADX) and to educate the market on why this technology is so essential. By working as a single team across two key territories – the US and the UK – Code Red has firmly positioned BlackFog as an authoritative voice of the industry with coverage in trade, vertical and national media.
A collaborative strategy for targeted success
Two years ago, BlackFog embarked on a strategic partnership with Code Red, to amplify its messaging in the US and UK markets. Recognising the unique challenges and opportunities within each of these geographies, the Code Red team developed a comprehensive, bespoke PR strategy.
This was underpinned by a collaborative ethos, with team members across both regions working together as a single team. By working as a unified team with a single point of contact, Code Red facilitated streamlined communication and efficient management for BlackFog.
Implementation: Streamlining operations across continents
This collaboration demonstrates an innovative operational model that transcends geographic boundaries. By consolidating teams in the US and UK through one point of contact, Code Red ensures seamless communication and management. This approach simplifies the decision-making process for BlackFog while enhancing the agility and responsiveness of the campaign across two key markets.
A pillar of Code Red’s strategy is rapid response, so staying on top of breaking news is vital. The team ensures this through daily news meetings to align efforts on either side in real time. Conducted in the morning for the US and afternoon for the UK, these sessions are pivotal for capitalising on rapid response opportunities. This synchronised approach allows Code Red to prepare comments for one region while the other is active, facilitating a round-the-clock media engagement strategy that significantly boosts BlackFog’s visibility.
Driving the news narrative
Code Red conceptualised and delivered a research campaign delving into the challenges and perceptions facing CISOs. This project, still referenced in current news, highlights the team’s ability to generate enduring thought leadership content. By involving team members from both the UK and the US in formulating the research questions, the project ensured relevance and appeal across both markets. Code Red also spearheaded a similar research project looking into the challenges faced by security decision-makers in SMEs.
Through these initiatives, Code Red has not just kept pace with the news cycle but has actively contributed to steering the conversation, cementing BlackFog’s position as a leader in ADX technology.
A future-ready partnership
This collaboration is characterised by a forward-looking approach, ready to adapt and expand according to the business’ evolving needs. As and when BlackFog considers entering new territories, Code Red’s global network stands ready to support these ambitions, ensuring that its pioneering ADX solutions receive the recognition they deserve on a global scale. This enduring partnership showcases a shared commitment to innovation, thought leadership, and strategic growth.
