Hacking the Narrative – Episode 9 – How do you prove the value of PR?

Code Red’s new limited podcast series, Hacking the Narrative, focuses on conversations that delve into some of the most important trends and issues in cybersecurity PR and marketing.

In this episode, Code Red Client Services Director Kim Smith and Senior Account Director Kirsten Scott tackle the age-old question of how to prove ROI in PR. They talk internal comms, metrics, and why it’s time to retire AVE.