Just Three Questions with Andrew White -Overcoming the challenges of industry research

Just Three Questions is Code Red’s video interview series, where CEO Robin Campbell-Burt speaks to leaders in cybersecurity PR and marketing about the trends shaping the industry — framed around three bold questions.

In this episode, Robin is joined by Andrew White, Founder and CEO of Sapio Research. They delve into the common pitfalls that can derail a market research project and how to overcome them to ensure successful outcomes. They discuss three main challenges: achieving media coverage, ensuring valuable results, and standing out from existing research.

Watch the full discussion below: