Just Three Questions with Sooraj Shah – The evolving role of journalists in cybersecurity marketing

Just Three Questions is Code Red’s video interview series, where CEO Robin Campbell-Burt speaks to leaders in cybersecurity PR and marketing about the trends shaping the industry — framed around three bold questions.

In our latest episode, we’re joined by Sooraj Shah, a veteran journalist turned content marketing expert, serving as Content Marketing Lead with Aikido Security.

Robin and Sooraj discuss the evolving role of journalists in cybersecurity marketing, exploring how journalistic skills add value to in-house teams, the challenges of transitioning from journalism to marketing, and the future impact of AI and large language models on media and PR strategies.

Check out the full discussion below: