Training the Model: PR in the LLM Era

Your next customer’s first stop is increasingly an AI. Not a search engine, not a trade publication an AI that synthesises everything your company, your competitors, and your sector have published, and delivers a single generated answer.

Most PR and comms teams know this is happening. Far fewer know what to do about it.

This guide from Code Red sets out exactly what AI visibility means for PR, how to measure it, and how to build it into a communications programme that actually moves the needle.

You’ll learn:
– How to audit your AI visibility using mention rate, citation rate, sentiment, and Share of Model
– Why earned media in specialist trade press carries more weight with AI than volume of general coverage
– How named executive spokespeople and consistent narrative build the credibility AI systems cite
– The content and press release changes that measurably improve AI citation rates
– Why structured data, schema, and crawl ability are now part of every PR team’s responsibility, and how to get your SEO team aligned

Click to download the guide below:

OWN THE ANSWER: AI Visibility for Comms Professionals

In the answer or out of the conversation – Code Red's guide for PR and comms teams