Tag: eBooks

Becoming a thought leader is a universal marketing objective for every cyber security company, but how much does it really influence a CISO’s buying behaviour and can it actually contribute to a vendor’s bottom line?

The global cyber security market is in the midst of an unprecedented boom, presenting a golden opportunity for any vendor with the resources and strategy to capitalise on the demand. Leading analyst firm Gartner valued

New independent research commissioned by Code Red amongst 200 UK security decision-makers shows the most successful marketing channels to use when developing thought leadership content to target CISOs and other security decision-makers for lead generation