Case study: Sapphire
How Code Red propelled Sapphire into the UK cybersecurity spotlight
Navigating the Unknown: A Cybersecurity Pioneer’s Journey to Media Prominence
In the competitive landscape of UK cybersecurity, establishing a strong media presence is crucial for emerging companies. Sapphire, a rising star in the industry, faced the challenge of breaking into this saturated market. The newcomer needed to enlist a partner who could amplify their latest news – a recent acquisition in the IT & OT space and a new CEO appointment – in a way that truly resonated with key media. Enter Code Red.
Unveiling Hidden Potential: Strategic Targeting and Tailored Storytelling
From the first meeting, Code Red was positioned to put forward plans and suggestions for best telling the Sapphire story. This included adapting messaging appropriately for targets that spanned IT and channel trades and Welsh business press (given the acquisition’s regional significance), . This strategic targeting, coupled with the meticulous refinement of press releases for each audience segment, laid a solid foundation for impactful outreach.
High-Profile Success: Spotlight in Tier-One Titles
The campaign exceeded expectations, with the team securing double their initial target number of placements with coverage that spanned all three target media sectors: channel, B2B tech and Welsh business. Notably, 40% of this coverage was in tier-one titles, such as Microscope, Security Brief UK and Wales Business Insider. The results included interviews and Q&As from key Sapphire spokespeople.
Testimonial: “Partnership Beyond Expectations”
“Code Red’s consultative approach, deep understanding of the cybersecurity industry, and unwavering commitment exceeded our expectations at every turn,” shared a Sapphire spokesperson. “The team’s strategic guidance was pivotal in elevating our profile. From crafting compelling narratives around our acquisition to announcing our new CEO, Code Red worked with us to amplify our voice through high-impact coverage that not only resonated with the media but also really told Sapphire’s story. Code Red played an instrumental role in our transformation from an unknown newcomer to a prominent figure within the UK technology and security media landscape.”
From Emerging to Leading: Code Red’s Blueprint for Cybersecurity Success
Sapphire’s journey with Code Red is testament to the power of specialised PR in the cybersecurity domain. As Sapphire continues to grow, the foundation laid by this strategic media exposure ensures its continued resonance in the industry. For cybersecurity firms aiming to replicate this success, Code Red’s blend of technical prowess and media acumen offers a path to enduring success and industry leadership. To find out more, you can book a call to discuss your PR needs with our CEO, Robin Campbell-Burt.
