Code Red was appointed to manage the PR for Varonis in the US, UK, France and Germany in March 2017. Varonis, a pioneer in data security and insider threat detection, wanted to build its profile internationally.
The company had some established presence in the regions but was keen to ramp its coverage up to the next level. In particular it wanted to establish a thought leadership position for its spokespeople.
The early focus was on establishing Varonis as an authority on data protection relating to GDPR. This was achieved with the help of regular Varonis reports, market research initiatives and thought leadership articles as well as rapid response to breaking news stories.
136
Pieces of coverage across Europe from Jan – Aug 2020
15
Pieces of National Business coverage from Jan – Aug 2020
25
Bylines Placed from Jan – Aug 2020
Computer Weekly
Strategic importance of cyber security still lacking within most businesses
