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Thycotic

— Case Studies: Launch

Code Red was appointed by Thycotic, a privileged access management company in December 2017 in the UK. Following a successful launch in this region the scope of work was extended to include the DACH region.

Thycotic wanted to establish itself as a thought leader in cybersecurity issues, educate the market about the importance of privilege access management and raise its corporate profile.

Leverage the experience and insights of their key spokesperson Joseph Carson as a leading industry commentator. Develop quarterly issues-based campaigns around key pain points to create newsworthy content to fuel both media relations campaigns as well as digital content that would drive online engagement.

48,600,000

Readership – Q1 2019

50

Pieces of Coverage
in Q1 2019

Number 1

Share of Voice – leading share of voice since 2019
Computer Weekly

Strategic importance of cyber security still lacking within most businesses

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Teiss

Is a makeover required for CISO’s?

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Forbes

Cyber security Executive often viewed negatively by colleagues

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Info Security

UK Government to boost funding for security skills and R&D

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NS Tech

Is a makeover required for CISO’s?

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Verdict

Cyber security Executive often viewed negatively by colleagues

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Help Net Security

Overcoming the pain of Privileged Access Management

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IT Pro Portal

With privileged accounts comes great responsibility

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SC Media

The CISO challenge: from rule makers to enablers

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Customer testimonial

Passionate about solving problems through creative communications

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