Code Red UK was appointed by Skurio in April 2019 to grow their profile and establish a thought leadership position for their Digital Risk Platform which helps businesses to get an early warning of any sensitive corporate data being exfiltrated onto the Dark or Open web. Of primary importance to Skurio was working with an agency that had an intimate understanding of the cybersecurity market, excellent media and analyst contacts and strong copywriting credentials.
Skurio had just completed a corporate rebrand and wanted to elevate its profile and communicate its new messaging to its target audience of security professionals and channel partners. It also wanted to educate the market about the value and importance of Digital Risk Management and become a recognised expert on the topic.
The strategy was largely focused around gaining quality rather than volume of coverage in the tier one media. A journalist ‘War Games’ activity was organised to educate the media, build relationships and demonstrate the ease and speed with which misinformation could be distributed around the Dark Web. Other campaigns were focused on specific vertical sectors such as the legal and charity sectors as well as gaining momentum from rapid response to breaking news.
9
National and broadcast articles
10 Million
Readership reach
141
Pieces of Coverage
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