Code Red was appointed by Digital.ai in November 2020 to represent the company as its PR agency partner in the UK and US markets. Digital.ai is a leading provider of agile planning, DevOps, and application security technologies for Global 500 enterprises. Using value stream management as its cornerstone, Digital.ai combines innovative technologies in agile planning, application protection, software delivery, and artificial intelligence into a unified Value Stream Platform.
Digital.ai acquired four new number companies in 2020 and rebranded their organisation. The company needed to raise the visibility and awareness of the expanded organisation under the new brand and capitalise on the trend for enterprises to accelerate their digital transformation during the COVID-19 pandemic by explaining the importance of maintaining quality and security in their software development.
To educate the market about the need for and benefits of value stream management by using Digital.ai’s expert spokespeople to evangelise its benefits and its relevance as businesses moved to accelere their move to digital transformation. Another important aspect of the strategy was to generate earned media coverage to drive awareness and support the sales teams by advocating best practise in achieving ‘security by design’ and breaking down the silos between IT and business.
