Skip links

— Case Studies: Launch & Global

Code Red was appointed by in November 2020 to represent the company as its PR agency partner in the UK and US markets. is a leading provider of agile planning, DevOps, and application security technologies for Global 500 enterprises. Using value stream management as its cornerstone, combines innovative technologies in agile planning, application protection, software delivery, and artificial intelligence into a unified Value Stream Platform. acquired four new number companies in 2020 and rebranded their organisation. The company needed to raise the visibility and awareness of the expanded organisation under the new brand and capitalise on the trend for enterprises to accelerate their digital transformation during the COVID-19 pandemic by explaining the importance of maintaining quality and security in their software development.

To educate the market about the need for and benefits of value stream management by using’s expert spokespeople to evangelise its benefits and its relevance as businesses moved to accelere their move to digital transformation. Another important aspect of the strategy was to generate earned media coverage to drive awareness and support the sales teams by advocating best practise in achieving ‘security by design’ and breaking down the silos between IT and business.


US and UK Earned Coverage Secured


Total Monthly Website Visits


Total Online Coverage Views
SD Times

Agile at 20: Where it’s been and where it’s going

Learn more

Achieving security by design

Learn more
Helpnet Security

Most enterprise leaders concerned about digital transformation ROI

Learn more

Predictions for Data and Privacy in 2021 – What The Experts Say

Learn more
ITPro Portal

Most companies are not achieving ROI on digital transformation projects

Learn more
Enterprise Talk

Cyber security Executive often viewed negatively by colleagues

Learn more
Help Net Security

The influence of the Agile Manifesto, 20 years on

Learn more
Digital Bulletin

Digital Bulletin | | Guy Arieli – Testing your way to customer success

Learn more

Five essential tools for digital transformation success

Learn more

For a free PR consultation or to discuss your needs

Get In Touch
🍪 This website uses cookies to improve your web experience.
Share via
Copy link