Skip links

Claroty

— Case Studies: Elevate

Claroty is an industrial cybersecurity company that helps organisations to identify, manage, and protect their OT, IoT, and IIoT assets from attack. They appointed Code Red in June 2019 to use PR to build the brand in all of the markets outside of the US including the UK, France, Germany and Australia. In February 2020 Singapore was also added to the roster of countries supported.

Code Red was tasked with using PR to build awareness for Claroty globally and to educate the market about the importance of securing OT assets in SCADA infrastructure and supporting the organisation’s ambitious international growth strategy. The aim was to achieve a leading share-of-voice against key competitors Nozomi, Indegy, Dragos and CyberX.

Code Red adopted a wheel and spoke approach to centrally manage and coordinate the PR programme, whilst delivering a localised message via its local Code Red partners. The strategy was to focus on educating the market about the OT and IIoT threat and explain the differences and similarities between IT and OT security.

130+

Earned media placements within first five months of 2020

56

Thought leadership articles placed

60

Media interviews secured with Claroty executives

Customer testimonial

Jen Leggio of Claroty describes her experience with Code Red

Distributique

Claroty accélère en France en recrutant des partenaires

Learn more
Bloomberg

Hospitals and Research Labs Defend Against Virus-Themed Malware

Learn more
Teiss

UK businesses reported 2,629 security incidents to ICO in Q4 2019-20

Learn more
InfoSecurity Magazine

If Remote Working is the New Norm, How Do We Do it Securely?

Learn more
Helpnet Security

Claroty Platform: Enhanced continuous threat detection and secure remote access

Learn more
Verdict

Three OT security misconceptions that make critical systems vulnerable

Learn more
InfoSecurity Magazine

Overcoming the Unique Challenge of Securing OT in the Digital Era

Learn more
IT Pro Portal

Q&A: CISOs and security teams can no longer ignore OT security

Learn more
CPO Magazine

How Can Critical National Infrastructure Be Protected From Cyber Threats?

Learn more

For a free PR consultation or to discuss your needs

Get In Touch
🍪 This website uses cookies to improve your web experience.
Share via
Copy link