rapid response strategy

Connecting with journalists at cybersecurity events

Cybersecurity events like RSAC and Infosecurity Europe are cornerstones of the industry, serving as crucial platforms for knowledge exchange, trend analysis, and networking with industry leaders. To get maximum ROI from these key moments in the cybersecurity calendar, you need a robust strategy and quantifiable goals. For many, connecting with journalists at cybersecurity events will be at the top of the agenda.

These conferences offer a rare opportunity to meet face-to-face with industry press, so it’s important that you make the most of it. Journalists at cybersecurity events are looking to find the best possible story for their audience so our CEO Robin Campbell-Burt is sharing his top tips to make sure that story is yours!

For more tips including marketing strategy and analyst relations, you can download our eBook: Cybersecurity events: The ultimate guide for PRs and marketers

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