Having recently attended my first Cyber Marketing Conference, I wanted to highlight a few of the core messages I took away from the three-day event.
But first, some background on #CyberMarketingCon:
Cyber Marketing Con started in 2020 as a way for Marketing execs in the cybersecurity industry to have an event where they can learn, network and relax. As the first year in-person, due to the pandemic, I was so thrilled to be able to gain a better understanding of the individuals that I work with on a day-to-day basis.
Working in public relations, my job is to have a deep understanding of my client’s wants and needs. This often happens by having close relationships with my main point of contact, normally an executive from the marketing department. As the entry point into my client’s business, I was excited to learn more about their thoughts and concerns within their own position.
Several of the sessions I was able to attend were centered around providing advice and tips to Chief Marketing Officers and Marketing Executives. It was really interesting to hear not only their main points of view and areas of concern but also what feedback they were most interested in. Whether we were hearing from C-Suite execs who had run marketing departments at several successful companies or Chief Information Security Officers, the Marketing Exec’s target market, you could sense how vital the information was that we were receiving.
These are some of the key insights I took away from attending #CyberMarketingCon2022:
- Develop the deepest possible understanding of your client’s goals
- Always be curious and ask more questions
- Security professionals want facts and facts alone, but you can communicate them best through a story
- Security professionals will not consider products that don’t integrate with other products
- The age of cold calling is over
- The age of bribery is over
- The age of conversation is in
- The age of information is in
- Gartner is the very real, very necessary evil
- If you work in marketing, you are an advocate
- Your news must balance against the rest of the world, not just the industry
I believe that after learning so much at this conference, I will be able to approach my clients with an even deeper understanding of their needs and priorities.
If you missed out this year, don’t despair! You can join us at Virtual Cyber Marketing Con from the 12th to the 13th of January 2023, click here to add it to your calendar.
– Sydney Drayton, Account Manager