AI in Marketing: How to infuse GenAI into your workflow

For the past year, Code Red has been exploring AI use cases in marketing and PR. With its benefits to its pitfalls, we worked to efficiently integrate genAI into our practives.

In our latest campaign, our experts collaborated with the leading SaaS company Meltwater, to provide expertise and guidelines for its community platform mCommunity. Following the campaign, Code Red and Meltwater hosted a webinar to discuss the critical aspects of generative AI in marketing, in terms of policy, ethics, adoption, and cautions.