Cybersecurity events: The ultimate guide for PRs and marketers
In today’s rapidly evolving cyber landscape, it’s more critical than ever to stay ahead of the curve. Cybersecurity events provide a unique opportunity to do just that. From prestigious conferences to practical workshops, these gatherings are where the brightest minds of the industry come together to share their expertise, discuss emerging trends, and establish valuable connections.
But with so many events to choose from from RSAC to Infosecurity Europe, how can you ensure you’re making the best use of your time and budget? And with countless networking opportunities at each event, you’ll need a strategy to build those all-important connections with clients, prospects, journalists and analysts.
We’ve meticulously gathered insights and strategies from top industry experts to give you an insider’s guide to mastering the cybersecurity events circuit. Our eBook features interviews with the Cybersecurity Marketing Society‘s Gianna Whitver on getting your marketing strategy right and with Frost & Sullivan‘s Jarad Carleton on how to engage with industry analysts. Code Red’s own Kirsten Scott and Kim Smith also share their top tips for building media and analyst relations at these events and beyond.
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