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Episode 3 – How do you deliver ROI on thought leadership?

Welcome to the latest edition of the Code Red Podcast, hosted by veteran journalist Guy Clapperton. Each episode will be delivering actionable insight for marketing and PR decision makers working in cyber security.

In our latest episode we discuss how to reliably deliver return on investment from different thought leadership activities such as research papers and media comments. Anna Michniewska, Senior Marketing Director International at Thycotic, joins us to explain how they achieve ROI.

For more insight into the impact of thought leadership, check out our latest original research here: http://bit.ly/ThoughtLeadersG

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